Architecture for the Modern Web.

Professional UI/UX, SEO, and Accessibility audits. No fluff. Just the structural fixes your business needs to scale.

The Strategist Behind the Screen

From Global TV to Workopolis: Architecture that Scales.

I’m Laird Farquharson, and I’ve spent the last 30 years building the digital foundations for some of Canada’s largest media and tech brands. As the former Director of Design & Emerging Platforms at Shaw Media and Product Manager at Workopolis, I’ve overseen platforms serving millions of users.

I founded Palladio Strategy to bring that same enterprise-level rigour (SEO, UX, and Accessibility) to businesses that need to grow without the $10k agency retainer.

21M+ Monthly Page Views Managed
30 Years building the web
#1 App Store Rankings Achieved
Laird Farquharson

Experience with brands like:

Global TV Workopolis National Post Great Place To Work Food Network HGTV

Flash Audits

Choose a specific pillar or get the full structural analysis. Order today, and I'll personally respond in 2 business days.

SEO Vital Signs

Find the "low-hanging fruit" keywords and technical blockers stopping your traffic.

$295 (CAD)
Order SEO Audit

UX Friction Check

Identify the 3 biggest "conversion killers" on your primary landing page.

$295 (CAD)
Order UX Audit

Accessibility Check

Check for accessibility compliance gaps that increase legal risk and alienate users.

$295 (CAD)
Accessibility Audit

The Palladio Trifecta

Get all three audits for a comprehensive site health overview.

$885 $850 Get the Bundle
The Palladio Difference

Automated Noise vs. Actionable Insight.

Most "audits" are just exported PDFs from a script. They give you 50 pages of problems and zero solutions. I provide the architectural blueprint to actually fix them.

Feature The "$20 Bot Report" Palladio Flash Audit
Primary Source Automated Script / AI Bot Senior Product Strategist (Ex-Shaw Media)
Context Generic Data Dumps Business-Specific Strategy
SEO Focus "Fix your Alt Tags" "Own your highest-intent keywords"
UX Focus Surface-level UI tweaks Conversion & Friction Elimination
Deliverable 50+ Page PDF (Mostly Fluff) 3-Page Executive "Hit List"
The Result Confusion & Overwhelm A Clear Path to Scale
The Hook Bot Report is a lead to a $3000 contract None. No tricks. I'm the "smoke detector" before you need the "fire department."